Project background
Riverina Media Group, a growing publisher of regional newspapers in New South Wales, Australia, faced a challenge in providing comprehensive TV listings across 11 of their titles. Each publication had a different release date, necessitating separate TV guides, which was proving to be a costly and inefficient process. They needed a solution that was both cost-effective and flexible enough to accommodate their diverse publishing schedule.
Our service
To address Riverina Media Group’s needs, we proposed a modular “jigsaw puzzle” approach to TV guide production. This involved creating a series of individual day panels, each set to a specific size. These panels could then be assembled in various configurations to create a custom two-page TV guide tailored to each publication’s release date.
By providing 10 standardised day panels, we were able to cover the entire week and accommodate the varying publication dates of all 11 Riverina Media Group titles. This eliminated the need for separate TV guide production for each publication.
The result
This innovative solution delivered significant benefits to Riverina Media Group:
- Cost Savings: By eliminating redundant design and production work, the modular approach resulted in substantial cost savings compared to creating individual TV guides.
- Increased Efficiency: The standardised panels streamlined the production process, making it easier and faster to assemble TV guides for each publication.
- Flexibility: The “jigsaw puzzle” system provided the flexibility to accommodate any changes in publication dates or the addition of new titles in the future.
- Improved Reader Experience: Each publication could offer a comprehensive and up-to-date TV guide tailored to its specific release date, enhancing reader satisfaction.
This case study demonstrates Pagemasters’ ability to develop creative and cost-effective solutions that meet the unique needs of our clients in the publishing industry. By understanding Riverina Media Group’s challenges, we were able to deliver a tailored solution that optimised their TV guide production process, resulting in significant cost savings and increased efficiency.
